A LITTLE BIT ABOUT US
Every day we wake up is another chance to create, connect, explore, love, and become. Tomorrow is never promised, and we believe that intentional clothing should occompany moments that shape our lives.
WHILE WE’RE aWAKE is a family-owned fashion house based in Miami, founded on the belief that clothing should do more than dress a body—it should become the part of your day that makes you feel better about yourself and give you a little bounce on your step.
We design garments that become part of your memories—not just your wardrobe. Pieces you’ll reach for on ordinary mornings that become unforgettable days. Pieces you’ll wear while falling in love, boarding a flight, celebrating milestones, chasing dreams, or simply sharing coffee with someone you care about.
Because clothing should be more than something you wear. It should be a reminder of your passions and who you are.
Every WHILE WE’RE aWAKE garment begins with human hands. Our signature beads, strings, embroidery, and handcrafted details are never decoration. They are evidence of time—hours spent by skilled artisans creating something no machine can replicate. Every stitch reflects our belief that human craftsmanship is one of life’s greatest luxuries.
We embrace imperfection because it tells the story of the people who made each piece. No two garments are exactly alike, and that’s exactly how we believe clothing should be.
Designed and made in Miami and inspired by the warmth, color, and vibrancy of Latin culture, our collections celebrate individuality, craftsmanship, and a life lived with gratitude, curiosity, and courage. We reject the idea that clothing should follow trends or disappear after a season. Instead, we create timeless pieces that are meant to age beautifully, be shared, be passed down, and carry the stories of the people who wear them.
Our oversized silhouettes are intentionally created to move through life with you. They’re designed to transcend seasons, generations, and expectations—because we believe the best garments aren’t worn once; they’re remembered.
We also believe that making a meaningful impact extends beyond the garments we create. A percentage of every sale is donated to nonprofit organizations whose work helps build a better future. We are proud to support LIFT Communities in its mission to break the cycle of poverty, The Ocean Cleanup in its mission to remove plastic from our oceans, and the Anxiety and Depression Association of America in its mission to educate and support those affected by anxiety, depression, OCD, PTSD, and related disorders.
Because we’re all trying to do out best, while we’re awake.